This project involved systematically optimising existing written content for SEO and the 21st century digital audience, as well as a new responsive website design.


Branded travel guides and boutique hotel and restaurant reviews required a new, stardardised structure to optimise the written content for SEO, digital audiences and a responsive website design. New house style guidelines were devised and content was heavily edited: word counts were cut, key words were optimised, and sentence and paragraph structures were re-assessed. This was an ongoing project as part of my Assistant Editor role. The reviews and guides related to boutique hotels and destinations worldwide.

i-escape is an award winning online boutique hotel booking service with a hand picked worldwide portfolio and dedicated kids collection.



If you would like to talk about a freelance project or creative ideas, that would be just lovely.